Did you know that many of the most well-known logos in the world contain a hidden, unnoticed meaning? They portray more than simple beauty. Every line, curve and colors used in making those logos have a backstory.
We at FeedFond compiled 17 famous logos with hidden meaning that you might not have noticed before.
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The South Korean conglomerate Hyundai uses the letter ‘H’ for their logo. But did you know? The letter symbolizes the client and the company representative shaking hands.
The company name Adidas was derived from its founder Adolf Dassler. Over time the logo has changed many times but it always included those 3 signature bars. Currently, the three stripes or Trefoil are configured to form a triangle, symbolizing a mountain and embodies the challenges athletes have to overcome.
The designer of the logo Rob Yanov explained how he created the world famous logo. “I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence I realized that ‘bite’ sounded exactly the same as the computer term ‘byte’.”
#14 Sony Vaio
The design of Vaio is a mixture of analog and digital. The first part of the logo the wave represents an analog symbol. Followed by the 1 and 0 – the symbol of the digital signal.
The Amazon.com logo may appear simple, but the orange arrow represents a smile – a happy customer. The arrow also stretched between the letters A and Z. It represents that the company sells everything from A to Z.
The logo is a mixture of pink and blue where the Pink part of B and R represents the 31 ice-cream flavors that Baskin-Robbins is famous for selling. Mind blown!
If you think that the Toyota logo represents a cowboy wearing a stereotypical hat then you’d be wrong! If you look at the company’s history then you’ll see that the logo represents the eye of the needle with a thread passed through it. The company used to produce weaving machines in the past. In addition, the individual parts of the logo spell out the company name.
Continental is very famous for making car tires. If you notice carefully, the ‘C’ and ‘O’ looks like the wheel of an automobile.
#9 Formula 1
Have you spotted the 1 yet? Take a closer look at the space between the letter ‘F’ and the red stripes. The red stripes are also a graphical representation of the speed Formula 1 cars attain.
The Pinterest is a social media site where people collect images across the net and ‘pin’ them on their online notice board. The ‘P’ of Pinterest has a ‘Pin’ hidden in the letter.
Beats, founded in 2008 is a USA based company that makes high-quality audio equipment. Their logo features a red dot with the letter ‘b’ inside. It looks like a person wearing headphones, doesn’t it?
Toblerone a chocolate company based in Bern, Switzerland. Can you see the silhouette of a bear in the logo? It’s because Bern is sometimes called ‘A city of Bears’.
Many have described the logo of BMW as the rotating blades of the airplane in the blue sky, as the company used to make airplane engines. However, it really represents the part of Bavarian Flag – the area in Germany where the company was originated.
The South Korean company has the image of a person stylized in the logo. The company says that this represents the desire to keep simple and human relations with its customers.
The logo of Evernote has an Elephant with a folded ear. The note taking application is portraying the elephant’s impressive memories and ability to remember faces and events in their logo. The folded ear represents a bookmark or a note to the point they have read.
The cola company had a hidden flag of Denmark in their logo. Coca-cola took advantage of this coincidence and cleverly used it as a part of their marketing campaign.
Did you know that Pepsi has spent millions of dollars to create this special logo with the hidden meanings included in it? The new design is very mysterious as it relates to the Earth’s magnetic field, Feng shui, Pythagoras, geodynamics, the theory of relativity, and the golden ratio. The designer also revealed that the logo houses references to Mona Lisa, the Parthenon, and even René Descartes. As always, the red white and blue represents the colors of the American Flag.
Do you know of any more logos that have hidden meanings? Share with us!