Online courses and e-learning have been the new norm of education for the better part of the last decade. There’s so much to learn and so much to teach!
Yet, most e-learning professionals find themselves at an unsavory situation every now and then when they realize, “I’ve made the course, now what?”
With a plethora of online education sites offering gazillions of courses, your e-learning course may just get lost in the midst. And therefore, it’s important for you – the course creator – to start thinking about how to sell your course.
Luckily for you, we’ve compiled some top tips that will help you market your e-learning course better, thus helping you achieve higher sales. Let’s take a look at those.
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1. Choose the Right Platform
While creating your course, you must keep in mind who your target audience would be. This would help you look for the best platform or online education website for the course.
You shouldn’t just Google the top e-learning platform and put your course there – there’s more to the process than meets the eye!
While choosing the best platform for your e-learning course, you should:
- Try out a few of them for free;
- Review what others offering similar courses have to say about these platforms;
- Find out which platforms your competitors are using;
- Compare the pricing model against the benefits you might get in each of these platforms.
2. Clearly Outline What You’re Selling
When offering your e-learning course to potential buyers, you should focus heavily on informing them what they can gain from your course.
A good online course should have a clear title, a course description that clearly articulates what is in the package, and informs how the learners can utilize this knowledge in their real life.
For example, if you’re selling a course on advanced Microsoft Excel, the course description should contain which aspects of Microsoft Excel is taught in this course, and how your learners can use this knowledge to perform statistical analysis of their business.
3. Offer a Sneak Peek
One common mistake that e-learning professionals make at the beginning is not providing a sneak peek.
Your potential customers won’t pay a premium without knowing what you are teaching them. Sure, the course description will inform them what they are signing up for, but you also need to lure them in with your teaching style. For that, you need to offer some portions of your course for free or attach a sneak peek preview.
For example, you can record your screen while narrating the lecture and put it as a preview of your course; there are some good free online screen recorders to help you do that.
Potential customers would be more interested to buy your e-learning course knowing how you teach them.
4. Make Your Brand Credible
You might sell online courses that help people in their daily lives. In fact, you might sell a number of courses with lots of benefits for the learners.
But one question remains – why should they buy your course instead of your competitors’ ones?
The answer lies in the credibility of your brand. For that, you need to develop the image of your brand and portray it in a favorable light.
In order to do that you need to first prove that you can not all talk. Furthermore, you should spend some time creating a positive online presence for your brand.
You might consider various digital marketing techniques to make a lasting impression on your potential buyers. Not only that, you can use the various social media sites to promote your e-learning course to your specific target audience.
Remember, the goal is not to only lure in potential customers, but also to make them long-term learners of your brand’s e-learning courses.
5. Use Reviews and Recommendations
Be it a dog food brand on Amazon, or your e-learning course – every product or service being sold online is heavily dependent on reviews. Potential buyers will be more likely to purchase your course if they see positive reviews about the course.
That’s because they will have more confidence in your ability to teach them. Therefore, get some of your satisfied customers to endorse your web course by writing reviews of how the course helped them.
Specifically get them to talk about your teaching style, the strength of the syllabus, and whether they have been able to implement their learnings from your course in their everyday life.
Not only that but also ask them to recommend your course to their friends; after all, word of mouth is one of the most viral marketing tools!
6. Blogging and SEO is Necessary
Utilize the power of blogging to inform potential buyers about your brand and the course you’re offering. Not only should you post about the course itself, but also about relevant topics that are similar to your course.
To make it more findable on search engines, you should take help of SEO tools. One way of doing so is including relevant keywords in your blogs in a seemingly natural way.
It is also important to have a dedicated website, as that would help the SEO process. You might not offer the courses directly from the website, but keeping a dedicated website helps in your credibility as well.
Use it to publish the blogs and redirect the visitors to the relevant platform where they can buy your e-learning course.
7. Enlist on Course Search Engines
There are many websites that make courses from all around the world visible to potential learners. Moreover, they can be used with appropriate affiliate marketing channels to have more reach to the right kind of audience.
Therefore, consider enlisting your course in one or more such course search engine and increase your chances of getting noticed.
8. Add Flexible Options
Your learners may not all be from the same geographic location or time zone. Therefore, add some flexibility, especially when it comes to live classes and assignments deadlines.
Similarly, try to have multiple modes of payment so that people from all over the world can buy your course.
With the advancements of technology in an increasingly globalized world, e-learning is slowly taking over the conventional learning methods. This means that if you play your cards right, your brand of e-learning courses can go a long way and become highly profitable.
By following the tips discussed so far, you can start scratching the surface of how to sell your e-learning course online.
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